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Home NFL AFC

Public Relations Match: The Raiders and Gruden

Pete D. Camarillo by Pete D. Camarillo
March 12, 2018
in AFC, AFC West, Las Vegas Raiders, NFL, Opinion
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The Oakland Raiders did not sign Jon Gruden to a 10-year deal because of his career 95-81 overall record. They gave him that deal because he was the last truly successful coach for the Silver and Black. Plus, Gruden brings a broadcasting brand that he built almost as big as the legendary John Madden. This is precisely the public relations move the Raiders need after a letdown season in 2017. Signing Gruden is the move to ignite to the Oakland fanbase before they lose their team to Las Vegas in plus or minus a season.

Think about last year’s signing of Marshawn Lynch. The Raiders signed the Oakland native out of retirement because they needed a running back. Adding a discounted Lynch made extra sense for his love of the city. It helped settle relations after a 12-5 announced they’d be leaving their home for the second time in their existence.

The Raiders were lucky enough to sell out season tickets for the first time in their history. Lynch might not have been the only reason for this but he certainly didn’t hurt it. Gruden will have a similar effect in Oakland this season and beyond.

Any real Raiders fan recalls the first Gruden era. The Chucky Dolls, the sound bites and the explosive offenses represented Gruden’s Raiders. This regime needs that nostalgia to erase the disappointment stench left by last year’s team. Fans are eager to buy into the Chucky aura of the 2018 Raiders.

Therefore, it shouldn’t be a surprise that the Raiders are chasing California natives in free agency already. These hometown heroes can help boost fans’ morals despite the dark cloud of relocation hanging over the Raiders.

Doug Martin, Trumaine Johnson and Richard Sherman were all connected to the Raiders in free agency rumors this year. This isn’t surprising since they all have various ties to the Bay. Remember, today’s current player knows Gruden for his Qb show and Monday Night Football commentary. This gives home recognition from today’s players and hopefully, it gives him credibility. Moreover, if Johnson or Martin were ever Raiders fans they were more than likely Gruden fans too. Thus, signing some more fan favorites from the Bay will help the team engage fans like Lynch and Gruden have.

Further, Gruden is already improving relations. It started with the huge introductory press conference. Dozens of Raiders alumni were in the building for the first time in a long time.

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In a recent Sports Illustrated feature, Gruden goes to a sports bar in Oakland. He hasn’t been there in years even though he has a free parking spot. Gruden even asks fans their opinions. This is the fan relations the Raiders need during their last few seasons in Oakland. He’s also talked about his love for the City of Oakland and youth football. These are two key communities Gruden can help build relations with the Raiders.

Then, there was the NFL Combine. Oakland has always been one of the hardest draft picks to predict. Part of that is Al Davis’ tradition of keeping things in-house and old school. Even in the recent years, Raiders coaches have been experts at sharing coaches speak. On the other hand, Gruden just spent nearly a decade in the media. Networking in press boxes helped him gain some relations and learn how to make headlines.

Nonetheless, Gruden used the combine as a platform. He oozed with love for players on the current roster and called out underperforming players. He didn’t stick to coaches speak and he gave the media plenty of quotes. It was both refreshing and exhausting. It was perfect media relations. Also, good public advocacy for his players too.

Overall, the Raiders have an upcoming public relations nightmare. They’re entering possibly their last season in Oakland. Even if they stay one more season, that’s not enough to erase the public hurt of the team leaving for the second time in their history. That’s why hiring a coach with a team history and media image like Gruden was very important. Gruden is going to help the team build public, media, fan, community and player relations as this team gets ready to leave their home.

Of course, Gruden has to be more than a PR machine in his second tenure with the Raiders but we can’t overlook the fact that he was hired at least partly to build relations in Oakland. He’s doing a heck of a job engaging the Oakland and media communities already.

Ultimately, all the nostalgia and image building won’t matter if Gruden doesn’t win. Gruden is doing all the public relations strategies to help the Raiders build morale in Oakland. However, bringing home a Lombardi trophy is the best way to build morale. Quotes and talking are great for an image but Gruden needs to have the X’s and O’s for his public relations campaign to even matter. A 10-year contract won’t save Gruden from public and media scrutiny no matter how open or historic he is.

Don’t let Jon Gruden’s media face, legendary reputation and public relations strategy distract you from the fact that the Raiders are leaving Oakland in a season or two and they need to win immediately.

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Pete D. Camarillo

Pete D. Camarillo

Pete D. Camarillo is currently a Raiders writer for FullPressCoverage and co-host of the weekly Touchdowns and Tangents podcast. Pete enjoys creating content about music, life and West Coast Sports, specifically the NBA and NFL. He has published more than 1,000 articles across various publications including ClutchPoints, SportsOutWest, TheSportsDaily, Fansided and Inquistr. Pete is also currently a full-time media relations professional for Business Wire and he is active in ONA, SPJ, NABJ and AAJA organizations in Los Angeles. The 2015 CSUN Journalism grad volunteers on his Journalism Alumni Association Board of Directors now. His background includes community relations with the L.A. Clippers during the 2014-15 season. studying sports management, football coaching and earning a fellowship for his entrepreneurship ventures. Follow him on Twitter @petecertified.

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2022 NFL Schedule: Week by Week

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May 22, 2022

A Twitter List by iglen31

  • NHL Rumors: Toronto Maple Leafs, Pittsburgh Penguins, Minnesota Wild
    by William Grigsby on May 22, 2022 at 1:05 pm

    In this edition of NHL Rumors, we will take a look at the Toronto Maple Leafs, Pittsburgh Penguins, […]

  • Team Commitment Is Key To Tampa Bay Lightning Success
    by Jim Biringer on May 21, 2022 at 12:30 pm

    Embed from Getty Images It took the Tampa Bay Lightning some time to find their game, but now that […]

  • Leafs’ Grades This Year: Great Regular-Season, Less So In Playoffs
    by Adam Proteau on May 21, 2022 at 1:46 am

    The Toronto Maple Leafs season is over and now it's time to issue grades for every forward, […]

  • The Philadelphia Flyers Hold Pick No. 5 In The 2022 NHL Draft
    by Carol Schram on May 20, 2022 at 9:00 am

    The Philadelphia Flyers will select fifth overall in the upcoming NHL Draft in Montreal this July […]

  • NHL Postseason Dissection: Predators, Capitals See Early Playoff Exit
    by Michael Augello on May 19, 2022 at 10:32 pm

    The Predators and Capitals failed to make it past the first round of the Stanley Cup playoffs. What […]

More Hockey News

  • Celtics Rebound In Game Two; Series Heads To Boston
    by Full Press Coverage on May 21, 2022 at 11:00 am

    Ian and John discuss the Celtics big game two win over the Heat as the […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49878652/fpcradio_5_20_celticsheatnba.mp3
  • Lightning On Way To A Three-Peat? (5/20)
    by Full Press Coverage on May 20, 2022 at 4:18 pm

    Ian and John discuss the Tampa Bay Lightning and their 2-0 series lead […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49878600/fpcradio_5_20_lightningnhl.mp3
  • 5/20 - Tampa Bay Lightning; Celtics Blow Out Heat
    by Full Press Coverage on May 20, 2022 at 1:41 pm

    Ian and John discuss the Tampa Bay Lightning's quest for a third-straight […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49877345/adv8008062838.mp3
  • 5/16 - Celtics Advance; Jayson Tatum; Golden State; NBA Playoffs
    by Full Press Coverage on May 17, 2022 at 4:35 pm

    Ian and John react to the Celtics game seven win over the Bucks and Jayson […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49833358/adv7848941251.mp3

  • Crossbody of Work Episode 114: Paul London
    by Evan Gomes on May 21, 2022 at 2:20 pm

    Welcome to Crossbody of Work, a show where we break down a wrestler’s career through five of […]

  • AEW Dynamite Viewership Rises Heading Towards Double or Nothing
    by Jim Biringer on May 19, 2022 at 8:13 pm

    It’s Thursday and you know what that means… ratings for Wednesday night AEW Dynamite are out. […]

  • Crossbody of Work Episode 113: Wade Barrett
    by Evan Gomes on May 14, 2022 at 2:20 pm

    Welcome to Crossbody of Work, a show where we break down a wrestler’s career through five of […]

  • Stiff Competition sees AEW Dynamite Viewership Drop Again
    by Jim Biringer on May 12, 2022 at 8:13 pm

    It’s Thursday and you know what that means… ratings for Wednesday night AEW Dynamite are out. […]

  • Crossbody of Work Episode 112: Stan Hansen
    by Evan Gomes on May 7, 2022 at 2:22 pm

    Welcome to Crossbody of Work, a show where we break down a wrestler’s career through five of […]

More Wrestling News

  • Section 1
  • Section 2
  • Section
  • Section
  • Section
  • Section

Section 1

  • Ep 110: New Playoff Teams In 2022; Best Matchups On NFL Scehdule
    by Full Press Coverage on May 20, 2022 at 3:42 am

    Clark, Ira, and Ian give their four teams that didn't make the NFL […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49869045/eyetest_20220519_1221.mp3
  • Ep 109: Hall of Fame Voter Ed Bouchette Joins The Show
    by Full Press Coverage on May 12, 2022 at 6:28 pm

    Long time Steelers writer and current Hall of Fame voter, Ed Bouchette […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49776985/eyetest_ep109.mp3
  • Ep 108: Hall of Famer Bryant Young Returns To The Show
    by Full Press Coverage on May 6, 2022 at 1:45 am

    Pro Football Hall of Famer Bryant Young returns to the show to talk with […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49684364/eyetest_ep108.mp3
  • Ep 107: Pro Football HOF President Jim Porter Returns To The Show
    by Full Press Coverage on April 27, 2022 at 6:58 pm

    Clark and Ira are once again joined by the Pro Football Hall of Fame's […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49573230/eyetest_20220427_1213.mp3
  • Ep 106: Remembering Pat Tillman w/ Former Cardinals Coach Dave McGinnis
    by Full Press Coverage on April 21, 2022 at 12:43 pm

    Former Cardinals head coach Dave McGinnis joins Clark and Ira to remember […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49503417/eyetest_ep106.mp3
  • Ep 105: Who Are The Top 5 Quarterbacks of All Time?
    by Full Press Coverage on April 15, 2022 at 12:46 am

    Who is the most underrated quarterback of all time? The most overrated? […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49440179/eyetest_ep105.mp3
  • Ep 104: John McClain Joins The Show To Talk Retirement and Houston Sports
    by Full Press Coverage on April 8, 2022 at 2:50 am

    Former Texans beat reporter for the Houston Chronicle, John McClain, joins […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49361366/eyetest_ep104.mp3
  • Ep 103: Discussing The New NFL OT Rules With Upton Bell
    by Full Press Coverage on March 31, 2022 at 10:11 pm

    Former NFL executive Upton Bell joins Clark and Ian to discuss the latest […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49274896/20220331_1230_recording.mp3

Section 2

  • Ep 110: New Playoff Teams In 2022; Best Matchups On NFL Scehdule
    by Full Press Coverage on May 20, 2022 at 3:42 am

    Clark, Ira, and Ian give their four teams that didn't make the NFL […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49869045/eyetest_20220519_1221.mp3
  • Ep 109: Hall of Fame Voter Ed Bouchette Joins The Show
    by Full Press Coverage on May 12, 2022 at 6:28 pm

    Long time Steelers writer and current Hall of Fame voter, Ed Bouchette […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49776985/eyetest_ep109.mp3
  • Ep 108: Hall of Famer Bryant Young Returns To The Show
    by Full Press Coverage on May 6, 2022 at 1:45 am

    Pro Football Hall of Famer Bryant Young returns to the show to talk with […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49684364/eyetest_ep108.mp3
  • Ep 107: Pro Football HOF President Jim Porter Returns To The Show
    by Full Press Coverage on April 27, 2022 at 6:58 pm

    Clark and Ira are once again joined by the Pro Football Hall of Fame's […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49573230/eyetest_20220427_1213.mp3
  • Ep 106: Remembering Pat Tillman w/ Former Cardinals Coach Dave McGinnis
    by Full Press Coverage on April 21, 2022 at 12:43 pm

    Former Cardinals head coach Dave McGinnis joins Clark and Ira to remember […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49503417/eyetest_ep106.mp3
  • Ep 105: Who Are The Top 5 Quarterbacks of All Time?
    by Full Press Coverage on April 15, 2022 at 12:46 am

    Who is the most underrated quarterback of all time? The most overrated? […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49440179/eyetest_ep105.mp3
  • Ep 104: John McClain Joins The Show To Talk Retirement and Houston Sports
    by Full Press Coverage on April 8, 2022 at 2:50 am

    Former Texans beat reporter for the Houston Chronicle, John McClain, joins […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49361366/eyetest_ep104.mp3
  • Ep 103: Discussing The New NFL OT Rules With Upton Bell
    by Full Press Coverage on March 31, 2022 at 10:11 pm

    Former NFL executive Upton Bell joins Clark and Ian to discuss the latest […]

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49274896/20220331_1230_recording.mp3

Section

  • Ep 60: #KrejciForever and Raised Expectations
    by Full Press Coverage on May 4, 2021 at 9:23 pm

    Ian and Chris talk about the Bruins post trade deadline turnaround and […]

    Your browser does not support the audio element. But you can check this for the original link: https://anchor.fm/s/cc094d0/podcast/play/32832621/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-4%2F5fff8870-3e65-c0ca-e920-87f009fd80b8.mp3
  • Ep 59: Bruins Swing Big At Trade Deadline
    by Full Press Coverage on April 12, 2021 at 9:48 pm

    Ian and Chris welcome in Mike Cratty to discuss the trade acquisitions of […]

    Your browser does not support the audio element. But you can check this for the original link: https://anchor.fm/s/cc094d0/podcast/play/31287822/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-12%2Ff58714b8-6022-3934-eaa5-6290cfb68d8c.mp3
  • Ep 58: Chris' Trip To TD Garden, Bruins Trade Target Goes Elsewhere, Injuries, and the Capitals
    by Full Press Coverage on April 8, 2021 at 6:33 pm

    Ian and Chris discuss Blackey's return to the Garden, the Islanders trade […]

    Your browser does not support the audio element. But you can check this for the original link: https://anchor.fm/s/cc094d0/podcast/play/30997504/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-8%2Ff5ad8b3a-4858-ae42-2228-24fde2fee0c2.mp3
  • Ep 9: Wildly Early Predictions Of The 2022 Patriots Schedule
    by Full Press Coverage on May 23, 2022 at 3:24 am

    Your browser does not support the audio element. But you can check this for the original link: https://traffic.megaphone.fm/ADV6815254013.mp3?updated=1653276596
  • Ep 114: Paul London
    by Full Press Coverage on May 21, 2022 at 2:00 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdst.fm/e/chtbl.com/track/G481GD/traffic.megaphone.fm/ADV8237417395.mp3?updated=1653077871
  • The Pick and Roll NBA Podcast W/ Jet and Sap - EP 180 - Celtics Big Response In Game 2 + Eliminated Teams Post Mortems
    by Full Press Coverage on May 20, 2022 at 10:00 pm

    Your browser does not support the audio element. But you can check this for the original link: https://api.spreaker.com/download/episode/49881443/pick_5_20.mp3
  • Ep 131: Packers Fan Series with LosDeeMix
    by Full Press Coverage on May 20, 2022 at 8:49 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdst.fm/e/chtbl.com/track/G481GD/traffic.megaphone.fm/ADV9645781276.mp3?updated=1653080067
  • 5/20 - Tampa Bay Lightning; Celtics Blow Out Heat
    by Full Press Coverage on May 20, 2022 at 1:41 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdst.fm/e/chtbl.com/track/G481GD/traffic.megaphone.fm/ADV4160446735.mp3?updated=1653054589
  • The Game talks about Max Scherzer and Jacob deGrom as well as Yankees and ROY Talk
    by Full Press Coverage on May 20, 2022 at 1:04 pm

    Your browser does not support the audio element. But you can check this for the original link: https://api.spreaker.com/download/episode/49876001/the_game_scherzer.mp3
  • Ep 110: New Playoff Teams In 2022; Best Matchups On NFL Scehdule
    by Full Press Coverage on May 20, 2022 at 3:42 am

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49869045/eyetest_20220519_1221.mp3
  • Ep 231: Sons of Dynasty Drafts
    by Full Press Coverage on May 19, 2022 at 9:28 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdst.fm/e/chtbl.com/track/G481GD/traffic.megaphone.fm/ADV2459883898.mp3?updated=1652996111
  • Episode 48 Criss Partee Analysis and reaction to Game 1s of the NBA Conference Finals
    by Full Press Coverage on May 19, 2022 at 6:50 am

    Your browser does not support the audio element. But you can check this for the original link: https://api.spreaker.com/download/episode/49857290/the_courtside_crossover_episode_48.mp3
  • Ep. 253: Storm Rolls Into Atlanta
    by Full Press Coverage on May 19, 2022 at 12:50 am

    Your browser does not support the audio element. But you can check this for the original link: https://pdst.fm/e/chtbl.com/track/G481GD/traffic.megaphone.fm/ADV4987676978.mp3?updated=1652919968
  • Celtics Rebound In Game Two; Series Heads To Boston
    by Full Press Coverage on May 21, 2022 at 11:00 am

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49878652/fpcradio_5_20_celticsheatnba.mp3
  • Lightning On Way To A Three-Peat? (5/20)
    by Full Press Coverage on May 20, 2022 at 4:18 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49878600/fpcradio_5_20_lightningnhl.mp3
  • 5/20 - Tampa Bay Lightning; Celtics Blow Out Heat
    by Full Press Coverage on May 20, 2022 at 1:41 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49877345/adv8008062838.mp3
  • 5/16 - Celtics Advance; Jayson Tatum; Golden State; NBA Playoffs
    by Full Press Coverage on May 17, 2022 at 4:35 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49833358/adv7848941251.mp3
  • NFL Schedule Release Reaction (5/13)
    by Full Press Coverage on May 14, 2022 at 10:45 am

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49787037/fpcradiolive_5_13_nflschedule.mp3
  • Tom Brady's New Broadcasting Deal (5/13)
    by Full Press Coverage on May 13, 2022 at 9:45 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49786949/fpcradio_5_13_bradyfox.mp3
  • Celtics, Bucks Game Six, NBA Playoffs, Joel Embiid and James Harden (5/13)
    by Full Press Coverage on May 13, 2022 at 3:38 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49786913/fpcradio_5_13_celticsnba.mp3
  • 5/13 - NBA Playoffs, Tom Brady's New Deal, NFL Schedule Release
    by Full Press Coverage on May 13, 2022 at 3:21 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49787847/adv3909795266.mp3
  • 5/9 - NBA Playoffs; Officiating In Professional Sports
    by Full Press Coverage on May 9, 2022 at 5:46 pm

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49731202/adv7303186962.mp3
  • Celtics Tie The Series Against Bucks
    by Full Press Coverage on May 6, 2022 at 1:52 am

    Your browser does not support the audio element. But you can check this for the original link: https://pdcn.co/e/api.spreaker.com/download/episode/49684393/fpcradio_5_4_celtics.mp3

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